„We don't know which customer is important to us.“
„We treat everyone the same, profitable or not.“
„Customers don't seem to value our efforts!“

We assist the client to develop a standard customer valuation and a quantitative approach for resource allocation. Customer segmentation will categorize customers based on value to the business and fit to the overall strategy.

1. Decide on customer segments and define criteria to assign customers accordingly.
2. Establish numerical rating model.
3. Tie customer segmentation model to information system.
4. Assign service rules to each segment in line with business strategy.