Image & Communication
Even successful and innovative enterprises have sometimes problems to position themselves
in the public, communicate their strengths to their stakeholders, or handle their issue
management effectively.
Solution:
Regele Consulting assists the client to design, structure, and align his communication
strategy and program to enhance the company’s publicity, image, and reputation:
Develop goals, routes, and approaches for internal and external communication.
Key Audience Segmentation:
Select the target audience by numerous criteria and develop program accordingly.
Issue Management:
Anticipate and plan for future issues which may have impact on the enterprise.
Internal Communication:
Ensure that all employees are working together towards the same organizational goals.
Develop communication programs in synch with marketing objectives.
Examples:
1) Devised communication strategy for a newly opened sales division in the IT industry. Turnover
increase for the parent company in the first year: almost 100%.
2) Directed successfully issue management on behalf of the cosmetics industry on controversial
topics like animal testing, etc.
3) Co-managed the founding of an independent communicators group, including positioning and
marketing program development.
4) Built up a NPO from three to more than forty volunteers within three years; including
developing joint marketing-, sponsoring- and PR-plans with large company sponsors.
5) Developed a communication concept for Germany’s leading supplier of diabetic and dietetic
products, including a national media campaign.