Sales & Marketing
In today's competitive environment successful companies focus on value rather than volume.
They have the necessary processes in place to allocate resources to the next best increment
of return and stop doing business that destroys value.
Solution:
Regele Consulting assists the client to simplify and focus sales and marketing
activities by selecting customer segments and aligning product development and resource
allocations accordingly:
Evaluate market segments, set focus and define value propositions.
Determine where you make money and allocate resources.
Set up project evaluation, monitoring and tracking process.
Design and structure the marketing communication in line with the overall business strategy.
Develop a structured process to ensure proper price management.
Establish a monitoring and tracking process to focus the entire organization on the
opportunities with the highest priorities.
Develop and implement a charter customer approach to better identify unmet needs in the
marketplace, speed up your new product development process, and lock in strategic customers.
Examples:
1) Increased global packaging sales by 50% over a three-year period by executing a strategy based on a new marketing focus and restructuring the sales and marketing organization.
2) Developed a global coating resin marketing strategy reassigning priorities and resources to target customers and reducing the number of marketing initiatives from thirty to eight.
3) Implemented and aligned a new product development and a pricing process across USA, Europe and Latin America.
4) Devised communication strategy for a client in the IT industry to convince key decision makers via simple and understandable messages.