MARKETING FOCUS
Issues:

In the manufacturing industry companies were obsessed with volume thinking and how to fill their machines and reactors. Everyone focused on large orders instead of profitability and customer value.

Solution:
We assist the client to simplify and focus his activities through a clear marketing concept that targets selected segments, tailors and aligns products and services, becomes the key driver for company activities and resources.

Project Steps:
1) Formulate overall market focus strategy.
2) Collect fact-based marketing data about customers and competitors.
3) Define and select market segments.
4) Decide on value proposition and strategy per market segment.
5) Develop cross functional alignment program for each segment.
Picture - Elements of Market Segmentation