CUSTOMER SEGMENTATION
Issues:

A thorough understanding of customer profitability is key to success in today's competitive environment. All critical resources need to be allocated to the next best increment of return and business which destroys value needs to be stopped.

Solution:
We assist the client to develop a standard customer valuation and a quantitative approach for resource allocation. Customer segmentation will categorize customers based on value to the business and fit to the overall strategy.

Project Steps:
1) Formulate customer segmentation strategy.
2) Decide on customer segments and define criteria to assign customers accordingly.
3) Establish numerical rating model.
4) Tie customer segmentation model to information system.
5) Assign service rules to each segment in line with business strategy.
Picture - Elements of Customer Value