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NEW PRODUCT DEVELOPMENT

Issues:

"We cannot keep up with the speed to market from our competition."
"We should have spent more time assessing this project before we started."
"We have far too few resources for so many projects."
"It is difficult for us to measure the success of our new product development."
"Nobody feels accountable if things don't work out as planned."
"There is a constant struggle among sales, marketing and technology about new products."

Successful companies dedicate enough resources up front for initial assessment to improve the selection and prioritization of new projects, and have an excellent monitoring and tracking process that ensures clear accountability and measurability of each critical step.

Solution:
We assist the client to develop a structured new product development and commercialization process from product idea to product launch. Proposals will be screened, monitored and tracked through a stage gate process. Selection criteria include strategy, market and technical capability.

Project Steps:
1) Formulate overall new product development strategy.
2) Set expectations and screening criteria for new projects.
3) Design stage gate process with clear accountabilities.
4) Identify key documents needed for the process.
5) Screen and allocate present projects.

Picture - Elements of Project Evaluation