CHARTER CUSTOMERS
Issues:

Successful companies partner with their strategic customers, share their visions and long term plans and creatively help them to achieve their goals.

Solution:
We assist the client to develop and implement a charter customer approach to better identify unmet needs in the marketplace, speed up your new product development and commercialization process, and lock in strategic customers.

Project Steps:
1) Formulate overall charter customer strategy.
2) Define criteria for choosing the right partners.
3) Identify potential customers in each market segment.
4) Design scope and details of cooperation proposal.
5) Evaluate creative opportunities for working together in other areas than technology.
Picture - Elements of Charter Customer Concept